New York Fashion Week Is Changing

With weeks to go before the shows begin, New York Fashion Week has taken yet another hit. Consumer interface can be both physical and digital, but it has to be honest and emotional.” No wonder major online brands are trying to get in front of their customers in small venues, exploring loyalty programs, and adapting a trunk show approach to build their top tier clients.
For its fashion showcase this year, Alibaba selected fashion brand JNBY , independent designer brand Angel Chen , and athleisure brand Particle Fever , reflecting the three types of Chinese female consumers captured in Tmall's big data analysis, according to Liu.



The Fashion Merchandising curriculum allows students to combine a myriad of academic majors, such as marketing, public relations, management, economics, and journalism, with a Fashion Merchandising minor, giving them dual knowledge and skills that will enhance status with future employers.
Spilling over from fashion brands and retailers, lifestyle partners that fall into the beauty and interior design categories are now embracing all things social and digital when marketing during one of the most important semi-annual events in the U.S.

The professional project is the creation of a new start-up business with students working in groups of 3 or 4. Whether the business is a new product or service, this exercise encourages students to develop their managerial, financial skills as well as the knowledge of business law, Sup de Pub encourages its students to embark on the entrepreneurial adventure.
Fashion Merchandising students find that their three years at Canisius prepares them for the many opportunities that go along with living and working in NYC, including - building professional relationships, getting internships and careers in the fashion industry, and giving them a much-needed edge in a competitive industry.
Completing a dissertation will demonstrate to your employers that you have what it takes to tackle the issues most important in international NYC Fashion Week 2019 fashion marketing with real academic rigor - and to propose solutions that emphasize sustainability as well as profitability.

For the second consecutive year the CFDA has partnered with the the New York City Economic Development Corporation (NYCEDC) to present the Fashion Future Graduate Showcase (FFGS), a two-day event during NYFWM that features the top fashion graduates from eight prestigious fashion schools in the U.S.
We will take a look at case studies from the luxury sector such as like Chanel, LVMH and Tiffany, as well as luxury travel, retail store design, tech, beauty and accessories in exploring how the most successful luxury brands function and defining what luxury represents in the contemporary world.
Through this project, students are able to support economic development in Mexico, and learn about international business. Get a hands-on experience with exciting new innovations in the fashion industry and examine how technology impacts a shopper's relationship with clothing and accessories.

The university has a Bachelor of Science (B.S.) degree program in fashion and textile technology that offers a concentration in fashion merchandising. And these days, it's not just magazine editors that fashion brands want in the front row but also bloggers and digital-savvy celebrities that will increase their newest line's social media exposure.
Some of the required courses include fashion marketing, retail management, merchandising technology and product development. Beyond providing an in-depth education in business management, the Fashion Marketing concentration will give you a competitive edge over every college graduate who moves to New York to break into the industry, because the city is our classroom.

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